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    How e-Commerce Is Quietly Reshaping Human Behavior

    Where is this transformation pushing the human being?

    How e-Commerce Is Evolving Humanity

    E-commerce has become one of the indispensable parts of our lives. But the issue is not that shopping has changed.
    The real question is this:
    Where is this transformation pushing the human being?

    In the past, there was a distance between needing something and obtaining it.
    That distance was not measured only in kilometers. There was time, there was waiting, there was hesitation. Within that interval, a person was left alone with themselves. Desires would become clearer, and sometimes they would lose their meaning altogether.
    The question “Do I really need this?” was born in that space.

    Today, that space has almost disappeared.

    As the time between wanting and owning has shortened, our time to think has shortened as well. Decision-making has accelerated, but it has not grown stronger. Waiting is no longer seen as a natural process; it is perceived as an error. “Tomorrow” is already considered late. Patience has been pushed outside the system.

    Options have increased, but this increase has not made us freer.
    On the contrary, our sense of decision-making has scattered. Abundance did not create clarity; it produced blur. People still believe they are choosing, but most of the time they are simply approving what is placed in front of them.

    We are no longer making decisions; we are only approving one of the available options.

    At this point, algorithms enter the picture.
    Systems that predict what we want before we do begin to define “need” on our behalf. People still feel free, yet the decision-making mechanism slowly weakens. Intuitive choice gives way to algorithms that choose for us—and to automatic approval.

    Another thing shopping has transformed is our sense of space.
    Shopping is no longer a place. It is a screen.

    There is no person in front of us; there is an interface. No tone of voice, no gaze, no response. Trust is no longer built through contact, but measured through ratings. Stars replace thousands of years of trading habits.

    This is not merely an economic transformation.
    It is the silent dissolution of human interaction.

    Bargaining, conversation, hesitation, persuasion… All are now treated as unnecessary friction. The relationship with another human being is on the verge of disappearing.

    Technology has given us speed; this cannot be denied.
    But this speed does not remain confined to shopping.

    It spreads across life itself. Relationships, expectations, goals… All are measured with the same urgency. Everything is expected immediately. Immediate understanding. Immediate results. Immediate progress.

    A person who cannot wait eventually loses the ability to think clearly.

    Yes, we have accelerated in every sense.
    But if speed has no direction, then there is no progress. Uncontrolled speed eventually leads to collision. Perhaps the problem is not technology itself.

    Perhaps the problem is humanity surrendering to this speed without ever questioning it.

    And what remains is a simple but unsettling question:
    We have accelerated, yes.
    But as human beings, what abilities have we lost?

    Gurur Can
    Gurur Canhttps://gururcan.com
    Creative Technologist working at the intersection of code, design, and brand strategy. Writes essays on power, society, and human behavior as a way of thinking in public.

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